Mar
15th

StraightUpSocial News Links for 3/15/2010

Posted by Keirsun on March 15, 2010 at 8:33 am

Brightcove To Power Online Video Platform For EMI Music In North America

Robin Wauters at TechCrunch tells us that Brightcove, an enterprise-level video publishing platform, plans to announce signing EMI Music to its client roster.

Foursquare Hits 347,000 Check-ins In A Day

Samuel Axon at Mashable tells us about location-sharing service Foursquare’s record-setting day, with nearly 350,000 check-ins on Saturday, mainly due to the SXSW festival.

Big Changes Are Coming to Digg: More Power to Publishers, Less Power to Top Diggers

Frederic Lardinois at ReadWriteWeb previews upcoming changes to the social news sharing site, which were announced over the weekend.


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Mar
12th

Detroit Goes to Austin

Posted by Leah Singer on March 12, 2010 at 3:49 pm

Photo Credit: Nick McGlynn

The South by Southwest Interactive (SXSW) festival officially kicked-off today in the Texas state capital of Austin.

If you are unfamiliar with SXSW, here’s a blurb from its website:

SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.

A little social network company called Twitter received an enormous amount of attention after its unveiling at the festival three years ago. And just 12 months ago, location-based service Foursquare continues to enjoy its time in the limelight after the company was showcased.

This year, General Motor’s Chevrolet wanted to partake in the fun. Not only is the company a major sponsor, the Detroit-based automaker decided to become part of the action too. According to a USA Today article, here are just a few of Chevrolet’s SXSW social media campaigns:

- Chevrolet partnered with Austin-based location service Gowalla. Gowalla (a competitor of Foursquare) users who “check in” to various Austin venues, can try to win virtual goods, which can then be redeemed for free Chevy rides.

- People who download the Chevrolet augmented reality iReveal application to their smartphone can unlock 3-D models of Chevrolet vehicles.

- Chevrolet also supplied eight vehicles to popular bloggers and social media users who documented their travels from their hometowns to the festival. Before the roadtrip, which started Monday, Twitter users submitted ideas to @chevrolet for the travelers to participate in while on the road and document on their social media channels. One featured traveler, Nick McGlynn, who traveled from New York City to Texas, uploaded videos, photos, and text updates to his blog.

Chevrolet came up with very cool and innovative ideas for a company (and a city) that could certainly use the Texas sunshine.


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Mar
10th

StraightUpSocial News Links for 3/10/2010

Posted by Keirsun on March 10, 2010 at 9:19 am

MySpace Co-Presidents Reveal Company’s Plan for the Future

Barb Dybwad at Mashable shares an in-depth interview with MySpace Co-Presidents Jason Hirschhorn and Mike Jones who are planning to bring the ailing social network back to life.

Foursquare Introduces New Tools for Businesses

Nick Bilton at The New York Times tells us about a new analytics dashboard that Foursquare is planning to roll out to business owners in the very near future.

Facebook’s Coming Location Service: Feature for Users, Platform for Apps

Eric Eldon at Inside Facebook points out that next month Facebook is planning to launch a social check-in feature, similar to Foursquare, that will allow users to share location information with their friends.


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Mar
9th

Foursquare Cheaters Never Prosper (or do they)?

Posted by Leah Singer on March 9, 2010 at 12:09 pm

Your parents always told you that cheaters never prosper. It’s a saying we tell children (and occasionally a few adults) so they learn to become honest, wholesome people.

Unfortunately, cheaters may be prospering on Foursquare.

These cheaters could very well be uncrowning your coveted Mayor status at your favorite Starbucks. They may be racking up all the points and kicking your butt on this week’s leaderboard. They may be ‘checking-in’ all over town swiping up badges, all from the comfort of their couch.

Last Month, the Los Angeles Times published “Confessions of a Foursquare cheater” about a California man who thought it would be funny to become the ‘Mayor’ of the North Pole. From that idea, Jim Bumgardner (the cheater) later wrote about 10 scripts that would check him into different venues every 20 minutes.

Ok, so being the mayor of the North Pole is kind of a cool idea, but as Bumgardner stated in the article, Foursquare should be accountable for its security.

“My goal was to eventually reveal my findings, so Foursquare would be motivated to tighten their security. But obviously I was having a bit of fun during my land grab.”

According to Bumgardner’s blog, Foursquare founder Dennis Crowley commented on Bumgardner’s post regarding his North Pole mayor crown. Crowley states:

“On one hand, we want everyone to be able to check-in from anywhere on any device. We’ve never liked the idea of creating a service that only your coolest friends with the coolest phones could use so we made sure any user on any phone would be able to check-in (SMS. mobile_web)

On the other hand, the social game really works best when you can rely on GPS accuracy to police the checkins – if you’re not really there, you shouldn’t get credit for being there, right?

But what’s more valuable – a system in which everyone can play & participate? Or a system that places emphasis on the validity of each checkin/post at the expense of all inclusiveness? I think the thing that makes fourssquare so interesting – and yet so difficult – is that it wants to be both things at the same time. And if you survey users, just as many use it for finding their friends as they do for trying to get points / badges / mayorships.

At foursquare, I think we still have some thinking to do on this. We do see a lot of fake checkins (yes, we log and flag them… i think 2-3% of total checkins were ‘fake’ last time we checked) and there are a few bad apples that like to steal mayorships from their couch. We’ve been punting on addressing this because it requires removing some of the magic from foursquare (mayors, points, badges) for users with non-GPS phones.”

What are your thoughts about Foursquare cheaters? Should Foursquare become more accountable with its security, or keep it as is?


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Mar
8th

StraightUpSocial News Links for 3/8/2010

Posted by Keirsun on March 8, 2010 at 9:05 am

Tumblr Hits Major Milestones, Plans To Start Generating Revenue

Stan Schroeder at Mashable shares traffic and user stats from Tumblr showing strong growth for the micro-blogging platform, in addition to a couple details on Tumblr’s soon-to-be-released revenue generating features.

Foursquare Just Made Your Location History A Lot More Interesting

MG Siegler at TechCrunch reviews a new Foursquare feature that adds a “new layer to your location history data.”

Facebook’s iPhone Usage Jumps 20 Percent In Under A Week

Nick O’Neill at All Facebook takes a closer look at a significant jump in mobile Facebook usage over the past week.


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