Social Media Marketing Blog http://socialmarketing.oneupweb.com/ StraightUpSocial is a blog created to address topics pertaining to the social sphere of online marketing. en Copyright 2008 Wed, 14 May 2008 09:42:00 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss StraightUpSocial News Links for 5/14/2008 Social Media isn't a Free Lunch Anthony LaFauce at SocialTimes weighs in on why companies can be apprehensive about investing their marketing budgets in social media.

Brand new Google Reader for iPhone

dolapo at the Google Reader Blog details the release of Google Reader designed specifically for the iPhone (in beta).

Scoutle: Automated Social Networking For Bloggers

Duncan Riley, guest blogger at TechCrunch, profiles Scoutle, which delivers "Automated Social Networking for Bloggers" via web crawlers that identify others users with similar interests.
]]> http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_17.html http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_17.html News Links Wed, 14 May 2008 09:42:00 -0500 StraightUpSocial News Links for 5/12/2008 Do Desktop Images Need a Social Network? Kristen Nicole from Mashable reviews the relaunch of Desktop Nexus as a community site, and in the process examines the growing trend of launching a social network just to do so.

Why Be an Audio Dude in a Text & Video World?

Dave Nelsen at TalkShoe lists 4 big benefits of audio content over text and video.

When everything is media, what is media really worth?

T.Young at VideoEgg weighs in on the current struggle to assign value to social media and other online initiatives as ad vehicles.
]]> http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_21.html http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_21.html News Links oneupweb Mon, 12 May 2008 08:38:00 -0500 StraightUpSocial News Links for 5/09/2008 MySpace Announces 'Data Availability' with Yahoo, eBay, Twitter Adam Ostrow at Mashable covers MySpace's Data Availability announcement, which will allow MySpace users to share their profile data across all sites that are partners in the project, including Yahoo, eBay, Photobucket and Twitter.

What the Myspace Announcement Really Means

Nick O'Neill at SocialTimes sums up the pros and cons of the Myspace data availability announcement and what it means for Facebook.

Tips For Dealing With Information Overload

Experiencing information overload? Philipp Lenssen at Google Blogoscoped shares responses from a variety of people on how to best handle the constant stream of online info.
]]> http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_20.html http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_20.html News Links oneupweb Fri, 09 May 2008 09:28:41 -0500 StraightUpSocial News Links for 5/07/2008 Twitter Uptime Worst Of All Social Networks Pingdom.com releases stats showing Twitter's availability a full percentage point behind sites like LinkedIn, Facebook and MySpace.

YouTube Launched In India

Stan Schroeder shares the details of Google’s launch of the 20th country-localized version of YouTube to viewers in India.

Understanding the Value of 'Friends' in Social Media Websites

In-depth overview of the benefits of making friends on social networks.
]]> http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_19.html http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_19.html News Links oneupweb Wed, 07 May 2008 08:47:40 -0500 StraightUpSocial News Links for 5/05/2008 What's happening at LinkedIn? Is it getting bought? Eric Eldon sums up the rumors of a possible buy-out of the business social network.

Premium Wordpress Theme For Video Sites

Quommunication releases a Wordpress theme designed for video-heavy blogs, with a minimum license fee of $95.

Lycos Cinema: More Social Than Hulu, But With A Lot Less Content

Mark Hendrickson shares the details of a new version of Lycos Cinema, which includes an XMPP chat client that lets people have a conversation about the programs they are watching.
]]> http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_18.html http://socialmarketing.oneupweb.com/2008/05/straightupsocial_news_links_fo_18.html News Links oneupweb Mon, 05 May 2008 08:47:32 -0500 StraightUpSocial News Links for 4/30/2008 Social Networking Goes Open Source With Insoshi Mark Hendrickson shares details on Insoshi, which has developed social network creation software based on Ruby on Rails, and has officially released the code to the public.

Twitter Wrote This Column For Me

Chris Winfield uses his Twitter contacts to essentially write a blog post on how to best utilize Twitter.

Social Media Marketing Beginner's Guide

Jon Rognerud opens up the front door to social media marketing with this informative beginner's guide post.
]]> http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_16.html http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_16.html News Links oneupweb Wed, 30 Apr 2008 09:12:15 -0500 StraightUpSocial News Links for 4/28/2008 Yahoo outlines plans for world social network domination

David Chartier reviews Yahoo's recently unveiled plans to merge all of its user services into a massive social network.

Early Adopters: Attention Is Migrating to FriendFeed

Hutch Carpenter looks at the growing popularity of FriendFeed as a primary platform for collecting, viewing and sharing social media based updates.

Facebook Demotes News Feed Preferences

Justin Smith points out Facebook's moving of the link to a user's News Feed Preferences, which allows users to voice preferred news stories and people, to the bottom of the page.


]]> http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_10.html http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_10.html News Links oneupweb Mon, 28 Apr 2008 10:55:00 -0500 StraightUpSocial News Links for 4/18/2008 YouTube Policy Enforcement Changes Members of the YouTube Team spell out changes to YouTube's policy enforcement system, including a six month term for community guidelines violators.

Yet Another Google Video Redesign

Details of Google Video's redesign, which includes a list of "hot" videos.

My Proposal For Social Media Analytics and Tracking

Gabriel Goldenberg digs into the difference between regular analytics and tracking social media relationships.
]]> http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_15.html http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_15.html News Links oneupweb Fri, 18 Apr 2008 14:48:11 -0500 StraightUpSocial News Links for 4/16/2008 Six Apart Launches BlogIt Quick Post Application For Facebook Michael Arrington tells how Facebook users who want to post to their blog without leaving Facebook can do so using Six Apart's BlogIt application - supports Typepad, LiveJournal, Vox, Wordpress (org/com), Moveable Type or Tumblr.

Windows Live hits back at Google with Live Search News

Harrison Hoffman reviews Microsoft's recently released Google News competitor - no real info from Microsoft yet on how bloggers can get their news content included.

Twitter Ads Coming Soon?

Nick O'Neill highlights a report of ads showing up on Twitter messages, and a report of the ads being completely false.
]]> http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_14.html http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_14.html News Links oneupweb Wed, 16 Apr 2008 11:41:00 -0500 StraightUpSocial News Links for 4/14/2008 Online Radio, Podcasting Use Up A January 2008 Arbitron-Edison Media Research study finds audiences growing in the past year for both podcasting and online radio. "An estimated 23 million, or 9% of Americans had listened to a podcast in the past month."

Five Reasons Twitter is an Essential Social Media Tool

Jennifer Laycock, of Search Engine Guide, boils down to the essential reasons Twitter is her social media tool of choice.

Hulu Opens Up A Bit More, Adds Video Sharing Features

Video site Hulu makes it simpler for users to post favorite videos to social networking sites.
]]> http://socialmarketing.oneupweb.com/2008/04/online_radio_podcasting_use_up.html http://socialmarketing.oneupweb.com/2008/04/online_radio_podcasting_use_up.html News Links oneupweb Mon, 14 Apr 2008 08:59:00 -0500 StraightUpSocial News Links for 4/10/2008 MySpaceTV inks international distribution deal MySpace enters into a partnership with ShineReveille International for international distribution of MySpaceTV produced shows.

New Adobe Media Player Could Change Internet Television

Adobe makes its move in the online video space with the launch of the Adobe Media Player - according to the press release, viewers can watch content on and offline, in addition to offering "next-generation offline monetization and branding options."

WorldTV partners with Qik for live video

WorldTV, which allows users to create their own TV channel using online video clips, partners with Qik, a mobile video broadcast service. The partnership will allow WorldTV and Qik users to stream live video to WorldTV.
]]> http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_13.html http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_13.html News Links oneupweb Thu, 10 Apr 2008 08:39:16 -0500 StraightUpSocial News Links for 4/7/2008 Take my book. It's free. Giving away books as podcasts is new way to promote sales Details how two authors, Scott Sigler and Seth Harwood, have used podcasting as a spring-board to traditional publishing deals.

In Web World of 24/7 Stress, Writers Blog Till They Drop

Examines how "the evolution of the 'pay-per-click' economy" is building a modern-day sweatshop of information workers - bloggers who work non-stop in an office that never turns the lights out: the internet.

MySpace Music: Here comes the latest iTunes killer

Why the social networking giant may have a chance at going up against iTunes for a chunk of the online music sales pie - the article also offers some helpful advice for MySpace.
]]> http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_12.html http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_12.html News Links Mon, 07 Apr 2008 08:53:24 -0500 StraightUpSocial News Links for 4/2/2008 Children flock to social networks Ofcom, the "independent regulator and competition authority for the UK communications industries," releases results of a recent survey of 5,000 adults and 3,000 children. The survey found that 49% of respondents between eight and 17 have a profile on an online social network.

Going Topless to Office Meetings

Employess at social networking site Dogster are no longer allowed to bring laptops, or any other electronic device, to office meetings. Going laptop-less appears to be a trend encouraged by other tech companies, including Google, Yahoo and Apple.

Magnify Gives Birth to VidyUp: First Release Based on YouTube's New APIs

Magnify becomes the first company to build a video widget using YouTube's recently released API set
]]> http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_11.html http://socialmarketing.oneupweb.com/2008/04/straightupsocial_news_links_fo_11.html News Links Wed, 02 Apr 2008 08:42:46 -0500 StraightUpSocial News Links for 3/28/2008 YouTube Reveals Video Analytics Tool for All Users YouTube hopes to answer video publisher questions such as, "Who's watching this?" "Where do viewers come from?" and "How did they find my video?" with the release of YouTube Insight, a free reporting tool.

The Evolution of Social Networks

A nice overview of online social networking, past, present and future.

Let's Be Honest About Twitter

Is Twitter becoming more of a promotional tool than a networking tool?
]]> http://socialmarketing.oneupweb.com/2008/03/straightupsocial_news_links_fo_6.html http://socialmarketing.oneupweb.com/2008/03/straightupsocial_news_links_fo_6.html News Links Fri, 28 Mar 2008 16:32:27 -0500 StraightUpSocial News Links for 3/21/2008 LinkedIn, Now For Companies TechCrunch reports on the arrival of company profile pages at LinkedIn.

Ten essential tools you'll need to launch a blog

Nice list of the essentials for getting a blog up and running (but don't forget the content).

200,000 Networks on the Ning Platform!

Social network creation platform Ning reports some very healthy growth numbers.
]]> http://socialmarketing.oneupweb.com/2008/03/straightupsocial_news_links_fo_9.html http://socialmarketing.oneupweb.com/2008/03/straightupsocial_news_links_fo_9.html News Links oneupweb Fri, 21 Mar 2008 10:38:00 -0500