Pew Research data released this month has reinforced the importance of having a social media profile.
If your boss is tapping you on the shoulder about what’s going on with the company Facebook page, or if you are your own boss, you can use Facebook Apps to connect with your company’s target demographic.
Social networking applications, most commonly referred to as apps, offer a way for businesses to share video, blogs, photos, music, games and much more, directly from a Facebook profile page. Facebook apps for business are organized in categories by purpose, such as Recently Popular, Most Active Users and Newest.
While almost every social network has a way to pass food, drinks or throw snowballs, Facebook has some interesting ways of connecting a business with its target audience. Of course the The Visa Business Network is an obvious choice for small business owners looking for new ideas, but what about I Am Mom? Whether you’re an independent scrapbooking consultant or a medium-sized kid’s retail chain, this app could help connect you with your target audience: Moms.
I Am Vegetarian is a similar app to I Am Mom. It could help a health food store connect to one of its biggest markets. This app also applies to lifestyle companies, such as yoga studios, or even an independent nutritionist.
For businesses looking to share video, podcasts and blogs, RSS lOOkout grabs content from other websites. Have your own company podcast, blog or list of jobs appear directly in the company Facebook profile. SeenThis? is another app that allows friends to share what their reading online.
There are a lot of specific apps for different magazines and newspapers, including NYTimes.com Most E-Mailed Articles. This could be a great app for an independent bookseller looking to share news. There is also an app for The New York Times News Quiz to test your news IQ.
The list of potential apps is an endless one. And if you have access to a developer, you can customize applications that fit your company’s specific needs. Facebook’s principles for apps give developers insight and thoughtful guidelines. Facebook also offers a verification process for new apps that can help them gain exposure.
So whether your business is small, large or somewhere in-between, there are plenty of social applications that can engage your target audience. And remember, if you don’t like what’s out there, you can always make your own.
Editor’s Note: You can read more Oneupweb Reviews on StraightUpSocial, search and ecommerce-related reviews on our sister blog StraightUpSearch, and product-focused Oneupweb Reviews on Epinions.
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