Oneupweb: Confusing 2012 Weather

2012 has definitely started the year off owning up to the predicted strangeness foretold. The weather has by far been the most interesting of those predicted things to happen.

Oneupweb is located in Traverse City, Michigan, and we are known for snow. In fact two weeks ago we had two (2) feet of snow dumped on us by the great clouds above.

Traverse City two weeks ago

But then this last week it all melted away with over 80 (F) degree weather.

Today as we speak it is 85 degrees outside. There are boats out on the bay zooming around. Everyone is buzzing words like bizarre and end-times. Questions are being shared; “Will we be a tropical region soon?” “Is the end near?” It has indeed left us all here at Oneupweb confused about the weather, though we won’t lie – we are definitely enjoying the great sunshine and dry roads.

To top off all this confusion in weather, today one of our Oneupweb-ber’s friends, that lives in southern Arizona, posted a most peculiar photo. Take a look.

You did read that we said in southern Arizona, right? That’s a desert. Yes, that is correct. This photo is the little town of Bisbee, Arizona. This is a town that sits approximately just 10 miles north of the Mexican border. Here is a picture of what Bisbee normally looks like year around:

So, looking at the previous photo and then this one you could imagine thinking “WTH?” Right?

2012 is turning out to be an interesting year so far. If you have any interesting weather stories that stand out of the normal please share them with us. We’d love to hear about them!

Meanwhile, make sure to check us out in how we can make you the talk of the town: request a proposal!

Categories: Community, Social Networking
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  • 2/15/2012
  • Post By: Dan

Oneupweb: Obama Ups His Game with Tumblr, Instagram, Spotify

In 2008 then Sen. Barack Obama’s social media game made the McCain team look like MySpace. This year, with the Republican nominee not yet determined, the Obama campaign has already made it clear: when it comes to social media, the gloves are off.

A few highlights:

Tumblr

The Obama campaign joined Tumblr in October, featuring behind-the-scenes photos and video from the campaign as well as user-submitted content. Perhaps more than any other channel, the Obama campaign’s Tumblr account has helped forge a personal connection between the campaign and its supporters. Recently shared content includes a photo of Michelle Obama and the family’s dog, Bo and a user-submitted “version of snow angels” for 2012.

Michelle Obama

Among the content shared on the Obama campaign's Tumblr is this photo of Michelle Obama and the family's dog, Bo.

Instagram

As it demonstrated in 2008, the Obama campaign doesn’t mess around in social media. Chicago is well aware of the importance of photos in telling the story and boosting engagement. And so instead of stopping at Tumblr, the campaign doubled down, joining Instagram in January. Less than two months later, the campaign’s account (@barackobama) has more than 160,000 followers and its behind-the-scenes look at life on the campaign trail has helped project a grassroots image – no easy task for an incumbent waging the most expensive election fight in history.

Obama's Instagram account offers a behind-the-scenes look at life on the campaign trail.

Spotify

No campaign is complete without a good anthem. In 2008, Obama earned a hat tip from rockers and hipsters alike with campaign appearances by Bruce Springsteen, The Decemberists, The Black Eyed Peas, and more. This year, the campaign took it a step further, accepting supporter recommendations and publishing a complete campaign soundtrack on Spotify.

Bruce Springsteen is featured on Barack Obama's campaign playlist on Spotify.

Categories: Social Networking
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Oneupweb: The Oneupwebber Artists (Part I OUW Culture Series)

Here at Oneupweb we pride ourselves on a great array of people, a diverse assortment of individualism while working together as a collective whole. Who we are outside the walls of Oneupweb brings those special colors to Oneupweb’s overall masterpiece. Oneupweb culture is one that instills a sense of fever, a sense of relentless pride. It’s true, to be a Oneupwebber means to be the essence of One UP.

In this blog we bring to you a mini spotlight on the some of the artists here at Oneupweb. From comic artists to photographers to animators, we have a great palette of creatives here at Oneupweb. Here are a few we would like to share:

  • Our Jill-of-all-trades, who knows every inch of the complex to where all the pens are if you need one, took this beautiful 1996 photo of her daughter enjoying a day on the beaches of the Sleeping Bear Dunes. She states, “We also played around with different shots, like her feet up in the air holding the sun on them.” But it was this one that was so inspiring that it has since gone off to win her a photography award.  We agree it is indeed award winning.  It’s a photo to take you away to tranquility – right? Not to mention forever a memory the world will enjoy.
    Denise's prize winning photo

    The award winning photo

  • One of our creative designers has been exploring her make-up skills. Her Day of the Dead make-up and costume even went viral in France! She has some french appeal to say the least. Who’s ready to schedule their make-up session?
    Jess Gordon's Dead of the Dead photo that went viral in France

    Make-up can be fun!

    Also, check out the make-up and hair she performed on another Oneupweb designer. Oh, so sheik!

    Jess Gordon's make-up on Nicole Emenhiser

    It's a silent movie gracing the pages of Oneupweb

  • Another creative designer has been creating comic strips. She calls them “just her doodles” but we are pretty impressed by them. Who ever knew that paper could express “Hey, I’m having a hell of a good time here!” It’s been suggested that she create an actual comic strip from these characters and get them published, but she’s not sure they’re worthy. We think they are very worthy. Which one is your favorite?

Cartoon's by Nicole Emenhiser

Toon Time, Doodle Style

  • And to close this series out, one of our social-lites animated a music video for an Ann Arbor band known as Rospoem, which has been shown in several film festivals and music video contests since it’s launch last year in 2011. This is some old-school animation with 1351 stills. Not too much work, right? Not. Try two and half months worth, but every bit “still” worth it (pun intended)! Make sure to watch to the end as the tempo picks up; both music and animation.


As stated on our website careers page, “We talk the talk and we walk the walk, our shoes are hard to fill.” Check us out and if you feel you have what it takes, we encourage you take off your shy hat (if you wear one) and apply!

Categories: Community, Social Networking, Uncategorized, Viral Video
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  • 1/31/2012
  • Post By: Dan

Oneupweb : Pinterest – Selling a (Social) Lifestyle

There’s a lot of buzz about Pinterest making its way about The Internets. Most interesting for digital marketers, though, is the platform’s potential for e-commerce. On Monday, Mashable led with a story titled “Pinterest Becomes Top Traffic Driver for Retailers” and the hot question every CMO seems to be asking their agency seems to be: “What is this Pinterest thing, anyway, and what can we do with it?”

Well, for one, Pinterest is not for every brand – at least not in its present form. Its administrators and users alike are fairly hostile to self-promotion. The company’s “Pin Etiquette” explicitly cautions users to “Avoid Self Promotion” – which is great for those of us that dislike Jersey Shore but somewhat difficult for traditional brands accustomed to traditional marketing techniques.

On the other hand, Pinterest’s emphasis on strong visuals and stronger ideas positions the platform beautifully for selling a lifestyle. According to Pinterest co-founder Evan Sharp:

For most consumer brands, the idea behind your brand makes sense on Pinterest.

Beyond simply finding and sharing recipes, craft ideas, and favorite artwork, Pinterest users are expressing their tastes, preferences, and lifestyle through curation. The most effective brands on Pinterest are those that build their profiles, or “Boards” as it were, to reflect those shared values. So, before jumping headfirst into Pinterest, it’s worth considering:

1) Who is your audience?

Are they even active on Pinterest? It’s estimated that approximately 70% of Pinterest users are female.

2) Go beyond demographics.

“Our core demographic is highly educated, middle-age females.” Great. What do they do? Where do they vacation? What books do they read? On their next trip to New York will they go to the MET or MoMA? These are the questions that matter most on Pinterest.

Pinterest - HGTV

HGTV has connected its brand with a lifestyle, and its Pinterest profile reflects the tastes and passions of its audience.

3) How will you connect the brand?

For some brands, like Whole Foods or HGTV, Pinterest fits naturally enough – users are already sharing favorite recipes, gardening tips and home design photos. Other retailers need to ask themselves, how does Widget A fit into a lifestyle as expressed through Pinterest? If making the connection with a lifestyle seems awkward, maybe Pinterest isn’t for you.

What do you think? Do you have a favorite brand on Pinterest?

Categories: Branding, Social Commerce, Social Networking
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Oneupweb: SOPA and PIPA Update

SOPA and PIPA Update: Congress has delayed consideration of the PIPA and SOPA bills, which – if enacted – would censor the Web and impose harmful regulations on American business. Congratulations to all who took a stand and to all who signed the petitions that had been going around, including Google’s petition, in which we supported.

Google’s inbox message this morning to us for supporting the #AntiSOPA and #AntiPIPA stand.

Google letter to Oneupweb thanking for the SOPA and PIPA support

On the SOPA/PIPA blackout day, January 18th, 2012, Oneupweb participated by representing via their homepage.

Oneupweb supporting the SOPA and PIPA blackout on January 18th 2012

Categories: Community, Online Privacy, Social Networking
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